Whether you believe it or not, visibility and web traffic are everything when it comes to digital marketing. And, the only way you can achieve such a feat is by improving the SEO rankings of your website.
But, how can you boost your SERP ranking without spending too much of your time?
Well, increasing your site’s domain authority can be an excellent way in this regard. You can do so by taking care of your technical SEO and acquiring backlinks from the guest posting sites.
However, this is not the only way of growing your SEO rankings organically.
In this article, we have jotted down 11 different methods to highlight the strategies to make your website SEO-friendly. So, make sure to keep on reading!
How To Grow SEO Rankings?
Improving the SEO rankings of a website, in essence, is a vast and tricky subject. Hence, you should never get stuck to any hard-and-fast rule while working on it. Instead, we would ask you to be adaptable and flexible and change your strategies if you do not see any results.
Hopefully, the following SEO tips can help you choose the right option for your purpose.
Suggestion – 1: Write High-Quality Content
Quality content is considered to be an essential element of SEO success.
To begin with, it helps you bring the appropriate audience to your website and engage them. If you are using the CTAs efficiently, you can also prompt them into taking action. Besides, if your content is valuable, people would also love to share it with others.
Therefore, the visibility of your website will increase even more!
However, blogging isn’t easy work, primarily if you are using it to boost your SEO rankings. For that, you’ll have to follow some important aspects of writing.
- Make sure that each web page has at least 300 words of unique and non-plagiarized content.
- Break your writing into shorter paragraphs and define them with H2, H3 tags. Keep your headline or title in the H1 tag.
- Add correct and updated data on your blog.
- Integrate focus and LSI keywords naturally in your writing.
- Include anchor texts for internal linking.
- Improve the authoritativeness of the content by including a specific writing tone.
Above all, your content must meet the EAT criteria of Google – expertise, authoritativeness, and trustworthiness. It’ll be even more critical when you are writing on sensitive topics, such as law, healthcare, science, etc.
Suggestion – 2: Improve Your On-Page SEO
When it comes to SEO rankings, only writing high-quality content isn’t going to be beneficial for you. In addition, you will also have to focus on your on-page SEO.
And, how will you do it?
Here’s a fundamental checklist on on-page SEO that can help you get started right away.
- Use at least one primary keyword and at least three related key phrases for every available page.
- Maintain a user-friendly writing style while jotting down on-page content.
- Do not forget to write a meta description, title tag, and H1 for every article.
- Make your content structure scannable by using H2s and H3s.
- Add the primary keyword in the URL.
Pro Tip: Make sure to use a unique keyword for every page to boost their SEO rankings to some extent.
Suggestion – 3: Choose Keywords Carefully
Whether you believe it or not, keywords are, indeed, one of the most important factors when it comes to SEO rankings. And, why wouldn’t it?
These are actually the phrases people use to search for information. So, if you add them in your content properly, it will be easier for them to find you. Due to this reason, it would also be better for you to add some supporting or related keywords.
However, before choosing a keyword, you will need to focus on two aspects. These are –
- Keyword difficulty
The lower the keyword difficulty is, the easier it will be for you to rank your article. On the other hand, the key phrases with a high volume will be ideal for your SEO rankings as well.
Suggestion – 4: Write Guest Posts
Writing guest posts is easily the best way to increase the overall domain authority of your website.
When you write a guest blog for someone, you get a link from the publisher (also known as backlinks). And, the more high-quality backlinks you have on your site, the higher its authority will be in Google’s eyes.
Once you have a high DA, it will be easier for you to rank higher even while not maintaining all the SEO-friendly attributes of writing.
There are several guest blogging sites available out there that can help you in this regard. However, we will ask you to pitch them through a personal email and build up a close relationship with them. This way, you’ll become recognizable in the digital marketing industry.
Suggestion – 5: Increase Your Website Security
Writing fantastic content or boosting your technical SEO will not get you too far if your website’s not secure and accessible. It will also be difficult for you to get authoritative backlinks if your site isn’t trusted.
So, if you want to improve your SEO rankings through security, we’d ask you to use HTTPS encryption. It will provide your website with SSL certificates and create a safe connection between your end-users and the platform.
Conversely, if you want to make your website accessible, you must make it well-coded. This way, it will be easier for Google to crawl your pages. You can also insert a “robots.txt” file in your webpage to inform the bots about the locations of your site information.
The better your website’s security is, the higher its SEO rankings will be!
Suggestion – 6: Improve Your Page Loading Speed
Whether you believe it or not, the loading speed of your website has a direct impact on it’s SEO rankings. Let us tell you why.
According to a report, most people tend to wait for only three-five seconds before abandoning a page during the loading process. It, in turn, reduces the website’s overall web traffic and increases its bounce rate.
And, if your website has a high bounce rate, Google will actively attempt to rank it lower.
Hence, while you are taking care of your site’s technical SEO, we’d ask you to focus on the said aspect as well. Here’s how you can increase your web page’s loading speed.
- Opt for a faster web host.
- Streamline the HTML of your website.
- Optimize your images.
- Use page-friendly fonts.
Suggestion – 7: Add Images In Your Content
Writing in an enticing way can definitely help you engage your readers with your website’s content. However, if you want to keep them interested and make them stay on your page for a prolonged period, you’ve to use images.
If you want to make your writing even more informative, we would ask you to add a few custom-made infographics as well. Google really appreciates such effort and can increase your SEO rankings to some extent!
Suggestion – 8: Strategize For Featured Snippets
Adding your content in the featured snippets of Google SERP is probably the best way to gain traffic on your website.
But, how are you going to do that?
Let us share a strategy for you.
So, to begin with, you will need to find a keyword that already ranks on Google. This way, you can ensure that your website will appear on the first page of the SERP.
Now, you will need to identify the type of feature snippet you want to aim for. Here are three options that you can choose from.
- List Snippet (example – top 10 tools for content marketing)
- Definition Snippet (example – a guide to content writing)
- Table Snippet (example – the difference between content and traditional marketing)
Finally, make sure to include a small snippet of your content on the page. And, design it in such a way so that it can fit inside of the Featured Snippet box. It may sound like a difficult procedure at first, but it’s effective and works perfectly in every aspect.
Suggestion – 9: Integrate Linkable Assets
Let us tell you something, loud and clear –
People usually do not link to a “great blog”. Instead, they link to reliable data and sources.
Thus, whenever you are writing content, make sure to add proper statistics whenever and wherever you can. Also, do not forget to update them once every few months.
Keeping the same data for years could affect your website’s proficiency and negatively impact its SEO rankings.
Suggestion – 10: Make Your Website Readable
Using jargon, especially if you have a tech or health website, will be almost unavoidable. However, if you want to make your site presentable for everyone, we would suggest you use a readable approach while writing.
This way, you can make your readers understand what you’re conveying and make them stay for a prolonged period.
Aren’t you sure if your content is readable or not?
Well, in that case, you can use the “real-time content analysis” tool of Yoast. If your content’s readability rating is higher than 60, it’ll be considered SEO-friendly and readable.
Readable.com can be yet another viable option for you in this aspect.
Suggestion – 11: Fix Broken Links
Most people think that the links to authority websites generally do not break. However, that’s not correct. No matter how or where you’re using your links, it can still get broken for known and unknown reasons. And, this, in turn, can affect your SEO rankings as well.
Plus, it will not look good if your visitors click on a link of yours and get redirected to an invalid website.
Due to this reason, many website owners tend to perform SEO audits once a month and fix their broken links frequently.
However, if you aren’t really worried about your site’s technical SEO, we would ask you to use a broken link checker tool. Most of these are free and offer excellent service.
Frequently Asked Question (FAQs)
Grow Your SEO Rankings Organically!
Growing the SEO rankings of a website is a lengthy process. Hence, you will need to be patient about the same through and through.
Otherwise, things may end up messier than you expect.
However, if you need any help regarding content writing or link building, you can always contact us at Redhat Media. We, with our unparalleled experience and expertise, can help you build a grand content empire for your website.
We’ll also take care of all the ranking factors. So, there’s no need to worry about anything!